Brewing Beer In The Forest City, Volume II: Mabel, Black Label!

Currently Out of Print


     Front Cover

     Back Cover 






Part of the Brewing Beer in the Buckeye State Series, this second of five volumes giving a pictorial history of Cleveland breweries covers the Quincy Avenue Brewery, first home to Peerless automobiles and later to Carling's Black Label Beer. Brewing began in 1934 and continued until 1971, while the company rose to become the nation's fourth-largest brewer before sales rapidly declined, leading to the plant's sale to the C. Schmidt Brewing Company of Philadelphia, which remained there until 1984. In addition, the book covers the related Carling breweries in Belleville, IL., St. Louis, MO., Tacoma, WA., Frankenmuth, MI., Natick, MA., Baltimore, MD., Atlanta, GA., Phoenix, AZ., and Fort Worth, TX. Spiral-bound, it has 76 pages and more than 500 images, mostly in color, of people, buildings, labels, signs, cans, national magazine advertisements, and you name it. 


Sample Pages


Other Sites of Interest

Ye Olde Breweriana Shoppe

Tavern Trove

Brewery Collectibles Club of America

American Breweriana Association

National Association Breweriana Advertising

East Coast Breweriana Association